This news should come as no surprise: Kanye West’s outburst at the VMAs resulted in all sorts of digital records over at MTV.com. The company shared some stats with us this afternoon:
2.7 million unique visitors hit MTV.com on Sunday – it’s highest VMA performance ever
5.5 million unique visitors hit MTV.com on Monday – the second best day in the site’s history
There were a total of 17.9 million video streams watched on the site Monday, the second highest stream total in the site’s history.The “Twitter Tracker” setup for the event (pictured right) pulled in more than 2 million tweets about the event.
While Kanye crashing Taylor Swift’s acceptance speech gave MTV an incredibly viral piece of content, the company’s execution was also strong. They managed to keep the video off of YouTube while making their own version embeddable, allowing it to be shared incredibly quickly around the social web.
Meanwhile, parodies of the episode have taken on a life of their own. Be sure to check out our list: Top 10 Kanye West Interruption Parodies.
Reviews: YouTube
Tags: kanye west, mtv, taylor swift, vmas
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