Fold-ins
I love this NYT article on Al Jaffee's fold-ins for Mad Magazine, as a kid, it was always my favorite part of the magazine. It's a unique, fun, interactive element, but also has a political point of view ~ thereby becoming one of those things that is appealing to kids and adults alike. I'm mesmerized, not only by the daring political statements, but by the design - even the fine print at the bottom folds into a new paragraph. Totally memorable.
The above image is from Sept 1965, questioning the rise of modern art. The fine print on the folded image reads: "Empty frame is big improvement." Here are some more samples, since 2003 (the technique has been used on almost every back cover since 1964).
The NYT also has a great article on Al Jaffee himself.
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TYPE COLOUR GRAPHIC DESIGN BOOK TYPOGRAPHY FONT NR |  |
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4 Graphic Design Books Web Writing Usability What Is | |
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Best Seasonal Promotions Marketing Graphic Design Book | |
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Absolutely Entertaining Logos ART GRAPHIC DESIGN Book | |
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US $5.59 | 10h 6m |
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Creative Ad Design Illustration GRAPHIC draw ART BOOK | |
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US $5.59 | 10h 9m |
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Graphic Design Basics by Amy E Arntson 1998 Book | |
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Instant Graphics Professional Design Clip Art New Book | |
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Maximalism Graphic Design Decadence Excess New PB Book | |
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US $12.74 | 1d 4h 47m |
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The Graphic Design Exercise Book Creative Briefs to En | |
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US $35.87 | 1d 11h 15m |
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Graphic Design Solutions by Robin Landa 2001 Book | |
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US $21.45 | 1d 23h 47m |
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Engineering Design Graphics by Earle 1977 large book | |
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US $4.95 | 2d 2h 48m |
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The Complete Guide to Digital Graphic Design New Book | |
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