A Four Billion Dollar Pie

Zadby is an online marketplace where advertisers, marketers, and brand managers can connect with freelance video producers to create innovative product placement videos tailored for sites like YouTube, AOL, and MySpace.

What’s a product placement, you ask? It’s a movie, TV show, or computer game where a company has paid for their product to be shown, or “placed”. You know the ones I mean: The Ray Bans from Risky Business; the pickup truck given away on Survivor; the phone used in the Mobile Shout-outs in Cash Cab; those red Coca-Cola glasses parked in front of Paula, Randy, and Simon; in each of those cases a company paid to get their product “placed” there.

And it’s a lucrative business. Placing a simple product on a single episode can cost an advertiser millions of dollars. Product placement was a 4 Billion dollar business in 2007.

Product placement is highly effective in movies and on TV, but how is an advertiser to reach their audience if they have all moved online? Well, Zadby, of course! Zadby has all the tools and workflows to facilitate the creation, posting, tracking, and payment for online videos with product placement angles.

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