Revision3 has been in the news more than usual the past two week, mostly due to its falling victim to a denial-of-service attack on its servers by the RIAA and MPAA associate MediaDefender, a subset of ARTISTSdirect, Inc. Yesterday the independent video producer’s CEO announced another loss - though this time one quite a bit less intense. Or maybe not. It really depends on one’s view of a project recently introduced by the company called Social Brew.

Indeed, Revision3’s show devoted to all things people-plus-Web has been retired. Totally. You’ll have to refer to the network’s archive of “Gone But Not Forgotten” material to check out the four episodes if you’re interested to see what didn’t catch on for viewers in any sustainable way. I recall watching only a few minutes of the first installation of Social Brew, and if the pilot was anything to go by, it seemed to me bound for relatively quick expiration.

CEO Jim Louderback offered his reasoning for the decision Friday:

“From where I sit, it just wasn’t working. It wasn’t the hosts, it wasn’t the producer and it wasn’t the execution. It just didn’t come together, and I really think the concept was flawed from the outset - and that’s 100% my fault.

Behind the scenes the team worked extremely hard to try to pull it off. We went through a number of pilots, tried out a number of hosts, but in the end it just didn’t have that certain something that would make Social Brew into a big, popular show - the kind that we need to have on Revision3.”

If you’re thinking Revision3 now distributes one less show, and thus offers that much less visual material to enjoy, the company may well get out on a technicality. Just two days ago Revision3 formally announced its partnership with EPIC FU, a variety show hosted by Zadi Diaz covering tech, art and design, music, and anything else that piques its creators’ interests. EPIC FU’s previous backing company, Next New Networks, previously announced its separation from the show late last month.

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Related Articles at Mashable! - The Social Networking Blog:

Revision3 Expands Partnership with Blip.tv for Content Distribution
Revision3 Branded Miro Player, Now Available for Download
Revision3 Signs Transpera to Power Mobile Video
The Digg Reel - Best of Digg Videos
Revision3 Revisions. New Design Revealed Today.
Veronica Belmont Joins Revision3
IPTV Looks Like Regular TV; Blip and Revision3 Cross Promote

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