Sometimes small changes can grow into big issues. Especially if those changes are made by an online corporation with global spread and hundreds of millions of regular consumers or users. Enter, the Google favicon.

Surely you’ve noticed the company’s shift from a big, brawny capital ‘G’ to a more reserved, accentuated and scripted lowercase ‘g’. How does it suit you? Well? Does it not appeal? Does the move not concern you in the least? Wherever you sit, Google’s Marissa Meyer, vice president of Search Products and User Experience, as well as Michael Lopez, an individual listed as Web Designer for the company, have offered up brief peek at what the company’s options were in choosing its primary bookmark-friendly logo, so as to better explain to any and all curious folk the why behind their selection.

Meyer and Lopez make sure to note that the pick now visible to those who utilize some of Google’s services is not set in stone, and that the company is open to feedback from users. (Comments may offered at this page). Which, in my view, is a good thing. Because I’m just not feeling the option being tested publicly as of late. Not to get too tangential about art of symbolism or anything, the newest favicon belies the company’s character of dominance in the search market. The big ‘G’ was able to portray strength. The one to take its place…doesn’t.

Perhaps “little g” could be given to Google Reader, which might better connote the elegance of Mountain View’s primarily text-based RSS aggregator. Google Search, however, should really maintain its capital(ist) dimensions. If the company saw the previous, gloss-less icon (which apparently stood tenured for some 8.5 years, a seeming eternity in Internet years), as needing a refresh, its proposed blue, bubble-ized ‘G’ logo - seen in the fourth row of the menu of options shown below - would suffice. More so than its smaller alternative, anyhow. What do you think?

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