Whiteport was founded by Jennifer McCabe in 2007. A Sydney girl who lived in London for six years, Jennifer returned home to find an overwhelming absence of quality Australian homewares stores offering online shopping. "While Londoners are spoilt for choice when it comes to online shopping, there were few options here that offered beautiful homewares, delivered to your door, hassle free,” says Jennifer. “We’re all busy working and raising families, so why not make buying gifts and homewares easier?”

So she started Whiteport, an online store offering an extensive range of home decor, gifts and accessories, themed around a stylish white palette. Why white? Because Jennifer feels the Australian landscape lends itself perfectly to white’s simplicity and purity. “Our products look equally good in a city loft apartment or a sprawling beach house,” she says. "White products are simple, timeless and complement any colour scheme.”

By offering the convenience of an online store, as opposed to a retail store, Jennifer says all Australians, even those in remote or regional areas, can access the beautiful homewares available at Whiteport.

All of the Whiteport images are shot at Jennifer’s beach house on Sydney’s northern beaches, where she lives with her husband and dog, Scout.

Whiteport is a member of Gift & Homewares Australia (GHA), the leading industry body representing the gift and homewares industry in Australia.

Mashpee salt pig

Cisco dipping dishes

I love the simplicity of the design and products. Check them out!

WILLIAMS SONOMA WHITE CERAMIC SALT PIG KEEPER NEW US $14.00 End Date: Saturday Jan-10-2009 9:32:09 PST Buy it now | Add to watch list

PAIR DELFT BLUE & WHITE PIG SALT & PEPPER SHAKERS US $4.99 (0 Bid) End Date: Sunday Jan-11-2009 10:58:26 PST Bid now | Add to watch list

DELFT Blue and White Set of PIGS Salt and Peppers US $6.00 (0 Bid) End Date: Sunday Jan-11-2009 12:57:21 PST Bid now | Add to watch list

SALT PIG BOX CELLAR KEEPER SERVER PINK BLUE TAN WHITE US $8.95 (0 Bid) End Date: Monday Jan-12-2009 14:45:38 PST Bid now | Add to watch list

WHITE SALT BOX CELLAR KEEPER SERVER STONEWARE PIG SPOON US $8.95 End Date: Tuesday Jan-13-2009 9:29:34 PST Buy it now | Add to watch list

87 LEFTON WHITE PIG SALT & PEPPER SHAKERS 4" TALL 06387 US $2.99 (1 Bid) End Date: Tuesday Jan-13-2009 20:00:00 PST Bid now | Add to watch list

PIGS BLUE & WHITE DELFT SALT & PEPPER WITH TRAY US $4.95 (0 Bid) End Date: Thursday Jan-15-2009 13:05:09 PST Bid now | Add to watch list

Monokuro Boo Black & White Pig Salt Pepper Shaker Set US $9.99 End Date: Thursday Jan-29-2009 15:19:06 PST Buy it now | Add to watch list

NEW White Porcelain Salt Cellar (Salt Pig) with Spoon US $9.95 End Date: Sunday Feb-08-2009 7:32:36 PST Buy it now | Add to watch list

SALT PIG BOX CELLAR KEEPER SERVER PINK BLUE TAN WHITE US $8.95 End Date: Sunday Feb-08-2009 11:06:33 PST Buy it now | Add to watch list

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