“Will It Blend” Videos Boost Sales 5x

September 27, 2007 — 09:46 PM PDT — by Kristen Nicole — Share This — 11 Comments

Here’s another success story for viral video marketing online. The Blendtec guys have increased their sales five times over thanks to a little segment called “Will it Blend?”

The most memorable of these clips is probably the iPhone episode, where we all watched a brand new iPhone, not even a week old, get shredded to smithereens. All for the purpose of proving how strong that darn blender blade really is. From marbles to golf balls to a soda can, Utah-based Blendtec has entertained us all with its daring and audacious determination to blend the seemingly impossible. The company, which makes blenders for consumer and commercial use, has increased its sales into the millions, gaining an amount of brand recognition that’s really priceless. Another source of revenue has been the ad-share program through Revver.

These video marketing ploys are starting to look a lot like the Charles Dickens “work-hard-and-save” stories that reeked of happy endings in the shifting world of impending Industrialization. We’ve got a new shift going on now, into the digital world, and it’s stories like Blendtec’s that make us think that we can all be the next LG15 or Chris Crocker (eww).

[via information week]

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